Agent88 PR localisationApproved working PR page

Localised PR for Hong Kong, Taiwan, and global Agent88 buyers.

Agent88 should not run one generic AI message everywhere. The PR system needs English, Hong Kong Traditional Chinese, and Taiwan Traditional Chinese tracks — tied to measurable lead generation, not vanity reach.

Approval checklistTaiwan TC versionKPI discipline

Language architecture

Three tracks, not one translation.

English / Global

Audience

Investors, strategic partners, enterprise buyers, incubators, international SMEs.

Tone

Enterprise infrastructure, governed workflow agents, private deployment, ROI, auditability.

Traditional Chinese / Hong Kong

Audience

SME owners, agencies, professional services, trading firms, family-office and investor circles.

Tone

Practical Hong Kong business language: admin removal, human approval, private AI workflow agents, not generic chatbots.

Traditional Chinese / Taiwan

Audience

Taiwan SaaS, startup, SME, productivity, tech media, and digital-transformation audiences.

Tone

Polished Mandarin: AI workflow orchestration, automation, productivity, governance, and implementation clarity.

Target audiences

Prioritise proof-generating buyers before broad awareness.

Hong Kong SMEs

Marketing agencies, PR firms, events and production, trading companies, clinics, professional services.

Fastest path to paid pilots and proof.

Enterprise innovation teams

Digital transformation, operations, compliance, knowledge management, internal AI adoption.

Higher contract value, longer sales cycle.

Investors / family offices / incubators

Strategic investing, HKSTP/Cyberport/HKPC, pre-seed narrative, partner channels.

Needs litepaper, memo, proof packs, valuation logic.

Taiwan and global tech readers

Startup media, AI productivity creators, SaaS operators, AI builders.

Credibility and regional distribution.

Media strategy

Organic first. Paid only when measurable.

The first PR wave should be built around proof: RDS-style reporting automation, Funding Navigator, workflow audits, litepaper positioning, and founder-led category creation.

Organic media

Founder narrative, workflow-agent category creation, proof-led case studies, HK SME AI adoption playbook, incubator ecosystem mentions.

Paid media

Small tests only: LinkedIn for B2B targeting, Meta for HK SME owner reach, Google Search for high-intent workflow automation terms, retargeting for site visitors.

Social media

LinkedIn for credibility, Instagram for visual workflow demos, Threads for founder voice, Facebook for HK SME reach, YouTube Shorts for demos.

KOL / KOC

Prefer micro-KOLs and expert KOCs: SME consultants, digital transformation advisors, agency owners, startup ecosystem voices, productivity creators.

KPI vs expense discipline

Every USD 1,000 should create a real sales signal.

USD 1,000 spend

Minimum 1 qualified prospect conversation, or 3–5 warm leads, or 1 partner/referral channel opened.

Qualified lead

Company has clear workflow pain, budget authority, near-term timing, and a named next step.

Pilot economics

If pilot value is HKD 15k–50k, USD 1k CAC is acceptable only when at least one serious prospect or retainer path appears.

Stop rule

If USD 1k buys views but no serious conversation, stop and revise offer/message before scaling.

Approval request

Clyde / Yock approval checklist

  • • Approve public positioning for /pr as a working PR-localisation page.
  • • Confirm whether HK Traditional Chinese should use business Cantonese tone or formal written Chinese first.
  • • Taiwan Traditional Chinese route approved: /pr/tw. Tone: formal enterprise IT reader, using AI 工作流代理 terminology.
  • • Approve first USD 1,000–2,000 media test only after tracking is in place.
  • • Build PR media list and KOL/KOC shortlist before any paid outreach.

Status: positioning and route approved. Paid media spend and external PR outreach remain gated until tracking, media list, KOL/KOC shortlist, and KPI gates are ready.